PolAccount Brand Guidelines.

Brand
Overview

PolAccount is the premium Polish-UK market entry specialist. We handle the full complexity of UK expansion - from company formation and HMRC registration to ongoing tax compliance and business advisory. Two markets, two legal systems, one point of contact. 20+ years of direct UK experience behind every decision.

  • Built for Polish businesses expanding into the UK
  • Poland to UK compliance, tax and company setup, fully handled
  • Premium partner not a transactional service provider
PolAccount - professional consultation
PolAccount - office work
Brand image
PolAccount Brand Guidelines. 01

PolAccount

Typography

Version 0.2.0 - May 2026

Typography System

Font
Family

Two typefaces. One role each. EB Garamond anchors headings with editorial weight and authority. Inter handles body and UI with optical precision across every size. Together they establish a voice that is considered, not corporate.

EB Garamond + Inter

Heading
EB Garamond Google Fonts | Serif
Aa
Regular 400 The quick brown fox jumps
Italic 400 The quick brown fox jumps

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Body / UI
Inter Google Fonts | Variable Sans-serif
Aa
Regular 400 The quick brown fox jumps
Medium 500 The quick brown fox jumps
Semi Bold 600 The quick brown fox jumps
Bold 700 The quick brown fox jumps

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

PolAccount Brand Guidelines. 02

PolAccount

Colour System

Version 0.2.0 - May 2026

Colour System

Colour
Palette

Teal is the primary brand colour. Deep and authoritative, it signals trust and expertise without the coldness of corporate blue - essential for a business handling legal and financial matters across two markets.

Gold is used sparingly as an accent. It adds controlled warmth and references precision craftsmanship - not luxury. It elevates key moments without competing with the primary system.

Slate provides the neutral layer. Two tones - dark for text and structure, mid for secondary UI - keep interfaces calm, readable and grounded. No colour here is decorative.

Teal / Gold / Slate

Teal
#00514A --teal-primary
Gold
#C6A75E --gold-base
Slate
#2F3E46 --slate-800
PolAccount Brand Guidelines. 04

PolAccount

Design Elements

Version 0.2.0 - May 2026

Design Elements

UI
Elements

Minimal, functional components. Every state is deliberate. Colour is used to communicate role, not decoration. Teal signals primary action. Gold elevates a secondary path. Slate handles neutral structure.

Inter at controlled weights. Tight letter-spacing where precision matters. No rounded pill shapes - corners reflect the geometric logic of the mark.

All states shown. Never use colour alone to convey state.

Buttons

Buttons - On light
Buttons - On dark
Buttons - On teal

Badges

Compliance Premium Pending Formation
Badges - On light
Compliance Premium Pending Formation
Badges - On dark
Compliance Premium Pending Formation
Badges - On teal
Active Pending Rejected
Status - on light
Active Pending Rejected
Status - on dark
Active Pending Rejected
Status - on teal

Design Elements

Forms &
Typography

Form inputs follow the same geometric logic as the rest of the system. States are visually distinct - focus, error, and disabled each carry a specific colour signal.

Link styles are surface-aware. Each variant is calibrated for legibility against light, dark, and teal backgrounds.

Never use placeholder text as a label substitute.

Form Inputs

Enter a valid UK VAT number
Form states

Links and Text Styles

We help Polish businesses navigate UK market entry with precision. From company formation to ongoing tax compliance - everything handled end-to-end.

Read the full compliance guide  ·  View pricing  ·  Terms of service

On light

We help Polish businesses navigate UK market entry with precision. From company formation to ongoing tax compliance - everything handled end-to-end.

Read the full compliance guide  ·  View pricing  ·  Terms of service

On dark

We help Polish businesses navigate UK market entry with precision. From company formation to ongoing tax compliance - everything handled end-to-end.

Read the full compliance guide  ·  View pricing  ·  Terms of service

On teal

Design Elements

Image
Treatment

All photography is processed through a CSS tint system to ensure brand consistency regardless of the source image. No filters are applied to the image element itself - a positioned overlay handles the effect.

Three utility classes cover all use cases. Apply the class to the image wrapper, not the img tag.

img-tint--background Teal cast + darken. Full-bleed hero sections with text overlay.
img-tint--darken Darken only. Blog thumbnails and cards.
img-tint--teal Light teal wash. Decorative images where clarity matters.

Apply to wrapper element, not img tag.

Before / After

No treatment
img-tint--teal
img-tint--darken
img-tint--background